NFT for Artists on Spotify

For Spotify’s hack week 2022, I led the design for a project that lets artists easily create and sell their NFTs on Spotify. In 5 days, I worked rapidly with product and engineering in USA and EMEA to build out a MVP of the smart contract creation and NFT minting flow, as well as a marketing page.

 
 
 
 
 

What is Hack Week?

The Spotify Hack Week is a week for all Spotifiers across the world and different disciplines to come together to rapidly build a project in 5 days.

 
 
 
 

Why NFT for artists on Spotify?

At Spotify, our mission is to unlock the potential of human creativity – by giving millions of creative artists the opportunity to live off their art. The rapid rise of NFTs has allowed creators to build communities and monetize their work in innovative ways.

However, there are many barriers preventing artists from doing so. Using the tools needed to mint and sell NFTs is non-trivial even for experienced developers, nevermind creators. The goal of this project is to create a trusted and guided entry point for artists to create and sell NFTs within the existing Spotify ecosystem.

 
 

Experience Overview (MVP)

 
  1. New Feature Onboarding in Spotify for Artists

    The new NFT platform will be introduced in the existing Spotify platform “Spotify for Artists“, where artists manage their music and profile. This ensures verified artists only to release NFTs.

 
 
 

2. New Page to Educate Artists on NFT on Spotify

 
 
 

3. Guided NFT Creation Flow

 

Demo: Creating contract & NFT

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